A no-fluff guide to branding, marketing & growing a wellness business in a grey-area industry. Written by someone who actually built one.
Sound familiar?
- Your payment processor shut you down without warning
- Your Meta ad got rejected for language you thought was fine
- You rewrote your product copy three times and still aren't sure it's safe
- You've Googled hemp law in your state and left more confused than when you started
- Your brand looks decent but doesn't feel like anything yet
- You're posting consistently but nothing is converting
"There is no generic business guide written for this. So I wrote one." — Pauleka, Founder of Peachy Earth
What's inside — 8 modules. 60+ pages. Zero filler.
00 — Why This Playbook Exists 01 — Brand Before Everything 02 — The Grey Area Playbook 03 — Social Media That Actually Works 04 — Your Store, Your Email, Your System 05 — Getting in the Room 06 — Building in Public ✦ Pauleka's Toolkit
Includes:
✓ 60+ pages of no-fluff, industry-specific guidance ✓ Grey area compliance: payments, ads, state law ✓ TikTok and Instagram strategy for restricted brands ✓ Shopify and Klaviyo setup walkthrough ✓ Partnership and wholesale pitch templates ✓ Pauleka's full toolkit included ✓ PDF + Notion template formats ✓ Instant delivery to your inbox after purchase
Price increases to $97 when early bird closes. 🍑
